Loading...
Loading...
Found 143 Skills
Apex - Senior Product Marketing Manager & CSO specializing in B2B/B2C IT Products & SaaS. Use for Go-To-Market strategies, product positioning, growth funnels, IT product copywriting, SEO content strategy, or marketing analytics. Also responds to 'Apex' or /apex command.
When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "email capture," or "lead magnet."
Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.
Leverage social proof principles to build trust and influence user behavior. Use when designing landing pages, adding testimonials, displaying user stats, or optimizing conversion elements with social validation.
Create compelling free offers that attract your ideal customers. Use when building email lists, generating leads, or creating entry points for your audience.
Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization.
Conversion funnel analysis with drop-off investigation. Use when analyzing multi-step processes, identifying conversion bottlenecks, A/B testing funnel performance, or optimizing user journeys.
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs
Design high-converting lead magnets and entry points with opt-in mechanisms, traffic strategies, and segmentation.
Plan and write conversion-grade Amazon A+ Content (formerly called Enhanced Brand Content, renamed in 2019), including Premium A+ tier modules (video, carousel, interactive hotspots, larger comparison chart, Q&A) and the Brand Story carousel that runs across the catalog. Selects the right module layout, writes persuasive module copy, designs the comparison chart, and produces designer-ready image briefs. Use when a user asks to create, plan, improve, or audit A+ Content, Enhanced Brand Content, Premium A+, brand story modules, comparison charts, interactive A+ modules, A+ video, or the visual section below the bullet points on an Amazon listing. Trigger phrases include "A+ content", "EBC", "enhanced brand content", "brand story module", "comparison chart", "below the fold", "premium A+", "brand story", "A+ video", "interactive modules", "premium content". Works with zero tools. the user describes the product and pastes any existing copy.