Loading...
Loading...
Found 82 Skills
When the user wants to build data enrichment workflows, score leads against ICP, set up Clay waterfalls, or improve contact data quality. Also use when the user mentions 'enrichment,' 'data enrichment,' 'Clay,' 'waterfall enrichment,' 'ICP scoring,' 'lead scoring,' 'intent data,' 'contact verification,' 'Apollo,' 'ZoomInfo,' or 'data quality.' This skill covers lead enrichment waterfalls, ICP scoring frameworks, and contact verification systems.
Facilitates the final step of a proven ideal-customer (ICP) method: synthesizing the working files — strengths and weaknesses, honed keystones, deal-breakers, and inciting events — into CAROL.md, the crisp definition of the ideal customer. The definition leads the file, behavioral and attitudinal, never demographic unless genuinely determinative; every marker must clear the bar that Marketing can target it, Sales can qualify against it, and Product can build features to thrill it. Brief reference sections on keystones, deal-breakers, and inciting events follow, because positioning, marketing, and feature work consume them. When keystone segments diverge, the skill forces the choice of a primary rather than averaging. Load when the user has the working files and says 'define our Carol,' 'write our ideal customer profile,' or 'who is our ICP.' Do NOT load to produce the upstream files (observations through inciting events), or to write the positioning, ads, or feature plans that start FROM this definition.
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
Define a real ICP and the developer personas in the sale. Use when the founder says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
Alibaba Cloud ICP Filing Success Data Query Skill. Use for querying ICP filing success information including entity, website, app details and risk alerts after successful filing. Triggers: "ICP filing query", "beian query", "filing information", "filing risk", "query filing success", "备案查询", "备案信息", "备案风险".
Design, analyze, and optimize cold outbound email campaigns for Instantly. Handles end-to-end ICP definition, expert panel scoring (recursive to 90+), sequence copywriting, infrastructure audit, capacity planning, and implementation docs. Use when asked to build cold outbound sequences, optimize cold email, analyze outbound campaigns, build sales sequences, build Instantly sequences, create cold outbound strategies, or design email campaigns. Supports both "start from scratch" and "optimize existing" modes.
Builds brand identity systems — color palettes, typography, design tokens, logo guidelines, and visual language with usage rules and component specs. Produces `.agents/design/brand-system.md`. Not for writing marketing copy (use content-create) or mapping user flows (use user-flow). For campaign planning, see imc-plan. For audience research, see icp-research.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Decide whether/how to pivot a startup or product and produce a Pivot Decision & Execution Pack (diagnosis, exhaustion check, pivot options map, pivot thesis + metrics, validation plan, execution plan, decision memo). Use for “should we pivot?”, “stuck pre-PMF”, “growth stalled”, “change ICP”, “reposition”, “major strategy reset”.