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Found 54 Skills
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: **Launching a new product** and need it to stand out in a crowded market; **Differentiating your brand** from competitors who all look the same; **Escaping commodity status** where you compete only on price; **Planning a marketing strategy** with limited advertising budget; **Finding your remarkable angle** when "good enough" isn't working
Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "content calendar", "posting schedule", "social media calendar", "content plan", "weekly schedule", "monthly content plan", "social media schedule", "when to post", "content cadence", "batch content", "plan my posts".
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.
AI Growth Marketing Expert Panel — 11 world-class experts distilled from 3,500+ YouTube videos. Routes questions to the right expert(s) based on topic. Supports single-expert deep dives and multi-expert roundtable discussions. Use when the user asks about marketing strategy, growth hacking, offers, pricing, SEO, AI automation, content creation, personal branding, lead generation, conversion optimization, AI agents for business, or scaling. Trigger words: "expert panel", "ask the experts", "marketing advice", "growth strategy", "what would Hormozi say", "SEO strategy", "AI marketing", "content strategy", "offer creation", "growth hacking", "expert roundtable", "/panel".
Design a conversion loop for a one-person company from reach to lead capture to purchase. Use when Codex needs to explain conversion concepts when needed, verify MVP prerequisites, ask one question at a time, present multiple conversion-path options, and write user-confirmed outputs into `opc-doc/`.
Create TikTok carousel projects (still slides + text overlays) via the BlitzReels API.
Create product positioning and messaging frameworks with validation and iteration guidance.
Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.