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Found 60 Skills
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.
Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product.
Complete 5-step workflow to build an MVP from idea to launch. Use when the user wants to start a new project from scratch, go through the full workflow, or says "help me build an MVP", "start new project", or "vibe coding workflow".
Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.
End-to-end guided workflow for creating a product launch or release announcement video. Extracts brand identity from the repo, generates a cinematic soundtrack, and produces a reveal-driven motion.dev composition rendered via Helios CLI. Use when making launch announcements, release videos, or product reveals.
Deeper risk assessment for a single feature or product area when the launch review found something that needs more than a line item. Structured analysis: what could go wrong, how likely, how bad, what mitigates it. Use when user says "deep dive on this risk", "risk assessment for [feature]", "what could go wrong with", or when launch-review flags a novel issue.
Track where a feature sits on Rogers' Diffusion of Innovations bell curve and produce a Go/No-Go release recommendation. Use this skill when deciding whether to expand a feature rollout, evaluating adoption signals, or planning phased release milestones.
Product Requirements Document creation and feature specification writing. Use when writing PRDs, technical specs, feature documentation, or requirements. Triggers on "PRD", "product requirements", "feature spec", "technical requirements", "functional spec".
Product launch and go-to-market specialist covering launch strategy, ORB channel coordination, Product Hunt, press outreach, launch content, and ongoing announcement cadence. Use when the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also triggers for 'launch plan', 'Product Hunt', 'go-to-market', 'GTM', 'beta launch', 'early access', 'launch checklist', 'press release', or 'announcement strategy'.
Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of "surprise" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery