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Found 72 Skills
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
Apply Jobs to Be Done (JTBD) framework to understand customer motivation through functional, emotional, and social jobs. Use this skill when the user needs to understand why customers hire or fire a product, discover unmet needs, write job stories, or reframe product strategy around customer outcomes — even if they say 'why do customers buy this', 'what need does this serve', or 'customers aren't using our product as intended'.
Produces a one-page lean canvas across nine interlocking blocks (problem, customer, UVP, solution, channels, revenue, cost, metrics, unfair advantage) with optional inline HTML and SVG visual rendering. Use when framing a new product thesis, stress-testing an existing strategy, comparing strategic options side-by-side, or aligning a team on business-model assumptions. Works as a strategic hub that cross-links to deeper PM skills without duplicating them.
Documents a strategic pivot or persevere decision with the evidence, analysis, and rationale. Use when evaluating whether to change direction on a product, feature, or strategy based on market feedback.
Frames product design problems before solutions exist. Synthesizes research, sizes opportunities, defines hypotheses, scopes projects, and maps customer journeys. Use this skill for new project kickoffs, ambiguous business asks, translating research into briefs, strategic framing sessions, opportunity assessments, project scoping, stakeholder alignment, and competitive analysis—even if the user doesn't explicitly say "strategize."
Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design.
Define or refresh a product North Star metric + driver tree and produce a shareable North Star Metric Pack (narrative, metric spec, inputs, guardrails, rollout).
Structure what you're building and why now. Use when organizing products into capability blocks, creating bet backlogs, building roadmaps, or writing solution briefs. Part of the Modern Product Operating Model collection.
Creates Source-of-Truth docs (Project Brief, Decisions, Glossary) for new app ideas. Use at the very start of a project to lock scope, stack, and terminology. Essential for preventing drift in downstream PRD, UI/UX, and Architecture phases.
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.