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Found 86 Skills
Set up PostHog metrics plan with event funnel, KPI benchmarks, and kill/iterate/scale decision thresholds. Use when user says "set up metrics", "track KPIs", "PostHog events", "funnel analysis", "when to kill or scale", or "success metrics". Do NOT use for SEO metrics (use /seo-audit).
When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.
Audit websites for SEO, performance, security, technical, content, and 15 other issue cateories with 230+ rules using the squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use to discover and asses website or webapp issues and health.
Run outcome-focused Firecrawl workflows that produce deliverables such as research reports, SEO audits, QA reports, lead lists, knowledge bases, website design systems, and other structured web-data artifacts. Use when the user wants Firecrawl to complete a business, marketing, product, or creative workflow rather than merely scrape a page or integrate API calls into code.
Comprehensive web quality audit covering performance, accessibility, SEO, and best practices. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website".
Run a comprehensive SEO audit on a website covering technical health, on-page optimization, content quality, and backlink profile. Use when the user asks for an SEO audit, site review, SEO health check, "what's wrong with my SEO", website analysis, or a full diagnostic of their site's search performance. For speed-specific issues, see audit-speed. For technical crawl/index issues only, see diagnose-seo.
Pre-launch checklist for shipping a new website. Orchestrates analytics setup (GA4, PostHog, Google Search Console, Ahrefs), legal compliance, security headers and audit, SEO and GEO with keyword research validated against Google Trends (robots.txt, sitemaps, llms.txt, AI policy, schema markup, hreflang), copywriting consistency via a TONE.md and a humanizer pass in the matching language, OpenGraph and social previews, full favicon set with manifest, quality gates (Lighthouse, Core Web Vitals, WCAG accessibility, mobile testing), and setup of a weekly SEO agent. Use this skill whenever the user mentions launching a site/app, deploying a domain to production, pre-launch audit, shipping a marketing/docs/SaaS site or lead magnet, or says "checklist for the site", "ready to ship", "before I go live", "audit before launch", "ready for prod", or asks for a site review.
Use when the user asks to "audit domain authority", "domain trust score", "CITE audit", "how authoritative is my site", "domain credibility check", "is my domain trustworthy", or "domain credibility score". Runs a full CITE 40-item domain authority audit, scoring domains across 4 dimensions with weighted scoring by domain type. Produces a detailed report with per-item scores, dimension analysis, veto checks, and a prioritized action plan. For content-level assessment, see content-quality-auditor. For link profile details, see backlink-analyzer.
Technical SEO audit across 8 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, and JavaScript rendering. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking
Use this skill when building, auditing, or managing backlinks for SEO. Triggers on digital PR outreach, HARO/Connectively pitching, guest posting strategy, broken link building, anchor text optimization, toxic link auditing, disavow file creation, and link profile analysis. Covers ethical white-hat link acquisition tactics and link equity management.
Performs technical SEO audits covering site speed, crawlability, indexability, mobile-friendliness, security, and structured data. Identifies technical issues preventing optimal search performance.