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Found 143 Skills
Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from icp-persona-builder output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.
Plan Amazon product photography for maximum conversion. Shot lists, lighting setups, infographic briefs, lifestyle scene planning, and image optimization following Amazon's requirements.
High-converting landing pages — campaign pages, collection pages, seasonal promos, A/B testing
Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs
This skill provides universal quality standards for any custom task, ad-hoc request, or campaign step that does not have a specific pre-defined instruction set. Apply these standards to deliver world-class marketing assets regardless of task type.
Structured approach for investigating funnel issues across e-commerce experiences.
Design high-converting lead magnets and entry points with opt-in mechanisms, traffic strategies, and segmentation.
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
Plan and write conversion-grade Amazon A+ Content (formerly called Enhanced Brand Content, renamed in 2019), including Premium A+ tier modules (video, carousel, interactive hotspots, larger comparison chart, Q&A) and the Brand Story carousel that runs across the catalog. Selects the right module layout, writes persuasive module copy, designs the comparison chart, and produces designer-ready image briefs. Use when a user asks to create, plan, improve, or audit A+ Content, Enhanced Brand Content, Premium A+, brand story modules, comparison charts, interactive A+ modules, A+ video, or the visual section below the bullet points on an Amazon listing. Trigger phrases include "A+ content", "EBC", "enhanced brand content", "brand story module", "comparison chart", "below the fold", "premium A+", "brand story", "A+ video", "interactive modules", "premium content". Works with zero tools. the user describes the product and pastes any existing copy.
This skill should be used when the user asks to "create an opt-in landing page", "build a lead capture page", "squeeze page", or mentions landing pages for email capture. Creates high-converting standalone landing pages optimized for lead generation.
Generate authentic social media content in Ken's distinctive multilingual style - mixing Cantonese, English, and Traditional Chinese for personal branding, product promotion, and educational content. Perfect for creating viral posts that combine vulnerability, authority, and conversion optimization.
Amazon Store builder — page layouts, brand story, shoppable images, traffic driving, conversion optimization