Loading...
Loading...
Found 112 Skills
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Design behavior change using the B=MAP framework. Use when designing onboarding flows, improving conversion, building habits, increasing feature adoption, or understanding why users don't take desired actions.
When the user wants to add or optimize trust badges, "Trusted by" logos, security seals, or social proof elements. Also use when the user mentions "trust badges," "trusted by," "security badges," "payment logos," "social proof," "trust seals," "SSL badge," "customer logos," "as seen in," or "trust signals."
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when growing a subscriber list, creating lead magnets, setting up referral programs, optimizing opt-in forms, or converting social followers to email subscribers. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Map and analyze the customer journey across Awareness, Consideration, Decision, Usage, and Advocacy stages. Use this skill when the user needs to understand the customer experience end-to-end, identify drop-off points, optimize touchpoints, or improve conversion — even if they say 'where are we losing customers', 'what's our funnel look like', or 'map the user experience'.
When the user wants to build or improve a sales bot's ability to automatically test message variations to optimize conversion. Also use when the user mentions "message testing," "A/B testing bots," "optimizing bot messages," "testing variations," or "message optimization."
Design end-of-article CTAs (calls-to-action placed at the bottom of blog posts, newsletters, essays, articles, or any long-form content). Use this skill whenever the user asks to write, design, review, or improve a CTA at the bottom of an article, blog post, or essay; mentions "end-of-post CTA", "bottom of the article", "call-to-action", "signup box", "newsletter CTA", "subscribe block", "what should I put at the bottom", "how do I get readers to subscribe / share / book a call / buy / follow / join / download"; or asks how to convert article readers into subscribers, leads, customers, community members, or supporters. Also trigger when the user wants A/B testing guidance or accessibility review for a CTA block. Covers independent / personal writing, newsletter publications, and brand / content-marketing blogs across any topic — tech, finance, food, climate, design, lifestyle, B2B, B2C. Produces both the copy (content) and the structural / visual design (form), matched to the user's objective and audience.
This skill should be used when the user asks to "create an opt-in landing page", "build a lead capture page", "squeeze page", or mentions landing pages for email capture. Creates high-converting standalone landing pages optimized for lead generation.
This skill should be used when the user asks to "create a VSL page", "build a video sales letter page", "VSL funnel page", or "sales video landing page". Creates complete, high-converting VSL page designs with video integration, supporting copy, and conversion elements using John Benson + Caleb O'Dowd hybrid methodology.
This skill should be used when the user asks to "test pricing", "A/B test pricing page", "pricing experiments", "optimize pricing", or mentions pricing psychology, price testing, or conversion optimization. Creates strategic pricing page experiments that maximize revenue through data-driven optimization.
Create high-converting lead magnets that generate email subscribers. Supports checklists, templates, swipe files, mini-courses, and guides with landing page copy.