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Found 82 Skills
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Use this skill when defining ideal customer profiles, building scoring models, identifying intent signals, or qualifying leads. Triggers on lead scoring, ICP definition, scoring models, intent signals, MQL, SQL, lead qualification, BANT, and any task requiring lead prioritization or qualification framework design.
End-to-end Google Search Ads campaign builder. Takes ICP + product info, performs keyword research via competitive analysis, builds ad group structure, generates headline/description variants, creates negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.
Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and messaging strategies. Use when defining target audience, creating ICP, or developing customer profiles.
Motoko language pitfalls and modern syntax for the Internet Computer. Covers persistent actor requirements, stable types, mo:core standard library, type system rules, and common compilation errors. Use when writing Motoko canister code, fixing Motoko compiler errors, or generating Motoko actors. Do NOT use for deployment, icp.yaml config, or CLI commands — use icp-cli instead. Do NOT use for upgrade persistence patterns — use stable-memory instead.
Brand-aware social media video creator. Reads brand-identity.md, ICP.md, and messaging.md to write a post/storyboard, craft an optimized Seedance 2.0 Director prompt, generate reference frames with the best available image model, and produce platform-ready video.
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM strategy framework (modes, 90-day, ICP, new market, repositioning), use gtm-strategy.
Expert product strategy and product marketing skill. Use when defining product vision, assessing product-market fit, sizing market opportunities, doing competitive positioning, building growth loops, designing PLG strategies, creating product marketing context, or using the Working Backwards methodology. Activates for: product strategy, product marketing, PMM, product manager, product management, growth product manager, working backwards, PR/FAQ, Amazon PR FAQ, product roadmap, product positioning, product-market fit, product launch, feature prioritization, TAM SAM SOM, market sizing, competitive moat, business model design, monetization strategy, north star metric, activation, retention, growth loops, freemium, PLG, product-led growth, growth experimentation, ICP context, marketing context document.
Guide for planning and auditing SEO for AI tool, SaaS, and product-led websites. Powered by AnyCap -- the capability runtime that equips AI agents with web search and web crawl through a single CLI. Use when Codex needs to define SEO ICPs, map search intent to page types, inspect live SERPs, write page briefs for tool/comparison/alternatives/pricing/tutorial pages, prioritize technical SEO foundations, plan citations or backlinks, or decide whether programmatic SEO is safe and worthwhile. Trigger on mentions of AI tool SEO, SaaS SEO, product-led SEO, search intent, page type mapping, vs pages, alternatives pages, pricing pages, directory submissions, backlink plans, citations, or pSEO.
Front door for any GTM task on Cargo — sourcing, waterfall enrichment, email/phone/LinkedIn lookup, email verification, scoring, qualification, sequencing, CRM sync, and signal monitoring (job changes, funding, tech-stack/hiring intent). Use when the user states a real-world goal involving prospects, leads, accounts, contacts, ICP lists, or campaign activation. Routes to phase guides (Level 2), recipes (Level 2.5), and per-provider playbooks (Level 3) before any action call.
Chief Customer Officer advisory for startups: retention decomposition (gross retention vs NRR honesty, churn root-cause taxonomy), customer segmentation strategy (differential investment across tiers + ICP fit scoring), CS team coverage model (pooled vs named CSM thresholds + ratio math), and CS team org evolution (CS vs Support vs AM distinctions). Use when designing retention strategy, segmenting customers for differential investment, sizing CS team, or sequencing CS hires. Strategic only — does not duplicate engineering/business-growth tactical skills.
Audit your biggest closed-won deals to find your PROVEN ideal customer profile, then find more accounts like them. Use whenever someone wants to analyze won deals, audit their best customers, see which companies generated the most revenue, find their real ICP, build a look-alike target list, segment customers by what actually pays, or learn which acquisition channel produced their best revenue. Triggers on: 'audit my biggest deals', 'which customers made us the most money', 'analyze my closed-won', 'what's my proven ICP', 'find more customers like my best ones', 'look-alike accounts', 'HubSpot deal analysis', 'revenue by account', 'which channel generated my best deals', 'acquisition source analysis'. For RevOps, Heads of Sales/Marketing, founders and growth leads doing ICP refinement, account-based targeting or pipeline/QBR review. Reads HubSpot via its MCP or a CSV export, then hands the profile to sales-nav-search-builder to generate the prospecting search. Maintained by La Growth Machine.