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Found 99 Skills
Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows.
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
Use this skill when building, auditing, or managing backlinks for SEO. Triggers on digital PR outreach, HARO/Connectively pitching, guest posting strategy, broken link building, anchor text optimization, toxic link auditing, disavow file creation, and link profile analysis. Covers ethical white-hat link acquisition tactics and link equity management.
Auto-update GTME portfolio when HubSpot deals close. Links deal outcomes (won/lost, revenue, cycle time) to the skills, automations, and outreach that influenced them — building VP BD transition evidence automatically. Runs daily at 7am CST or on-demand. Use when: 'portfolio update', 'deal closed', 'link deal to portfolio', 'gtme evidence', 'what did I influence', 'career evidence', 'transition tracker'.
Draft cold emails, follow-ups, and proposal templates. Creates pricing pages, case studies, and sales scripts. Use PROACTIVELY for sales outreach or lead nurturing.
Write highly effective cold emails and LinkedIn messages to recruiters, hiring managers, founders, and engineers at target companies. Based on Ben Lang's proven cold outreach framework (Next Play). Use when the user wants to: (1) write a cold email to someone at a company they want to work for, (2) craft LinkedIn messages or InMail to recruiters or hiring managers, (3) reach out about unadvertised positions, (4) follow up on outreach or applications, (5) network with founders or executives for job opportunities, (6) prepare an outreach campaign to multiple companies. Triggers on: cold email, outreach, reach out to, contact recruiter, email founder, write to hiring manager, job email, networking email, LinkedIn message, InMail.
Generate professional email templates for various business scenarios including sales outreach, customer support, internal communications, follow-ups, and apologies. Creates personalized, tone-appropriate templates with subject lines and formatting. Use when users need to write business emails, cold outreach, or professional communications.
This skill should be used when the user asks to "get on podcasts", "podcast outreach", "podcast tour", "secure podcast appearances", or mentions podcast guesting, podcast pitching, or podcast PR. Creates strategic podcast outreach campaigns that secure high-value podcast appearances and build authority.
This skill should be used when the user asks to "create PR campaign", "build media outreach", "press release", "influencer outreach", "media pitches", or mentions PR, public relations, or media coverage. Creates strategic PR and influencer campaigns that build authority.
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.