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Found 93 Skills
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Create a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.
Analyze what customers truly need by discovering the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", or "product-market fit". Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint. Trigger with 'jobs', 'to', 'be'.
Monitor competitor websites for changes. Use when: tracking competitor pricing changes; monitoring new features; watching for content updates; alerting on website changes; competitive intelligence
Deep research and discovery before building something new. Explores local projects for reusable code, researches competitors, reads forums and reviews, analyses plugin ecosystems, investigates technical options, and produces a comprehensive research brief. Three depths: focused (30 min), wide (1-2 hours), deep (3-6 hours). Triggers: 'research this', 'deep research', 'discovery', 'explore the space', 'what should I build', 'competitive analysis', 'before I start building', 'research before coding'.
Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use when asked to "find keywords", "keyword research", "what should I write about", "keyword analysis", "find me topics to write", "search volume", "keyword difficulty", "content ideas", or any keyword discovery task.
Competitive landscape analysis: Porter's Five Forces, competitor discovery, feature/pricing matrices, positioning maps, moat assessment via WebSearch. Triggers on: "competitive analysis", "competitor comparison", "competitive landscape", "Porter's Five Forces", "market positioning", "moat assessment", "defensibility analysis".
Execute deep web research on any topic using Yutori's research agents. Use for competitive analysis, market research, finding documentation, or answering complex questions that require synthesizing information from multiple sources.
Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.
Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
Get a real-time pulse check on any industry or niche. Includes trending technologies, notable events, key shifts, and a 10-step venture design methodology for underserved market opportunities.
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.