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Found 440 Skills
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
Define a real ICP and the developer personas in the sale. Use when the founder says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
Turn a curious developer into an activated one: the docs, the quickstart, and the first-run experience that gets them to their first real win fast, and back again. Use when people sign up or star the repo but never get it working, come once and never return, or you're about to pour traffic into a first-run that leaks.
Structure a dev-tool homepage that converts developers into champions. Use when the landing page is written for the buyer instead of the developer, reads as salesy, buries what the product does, or makes it hard to start. Pairs with the ShipReady homepage audit.
Build authority by teaching the problem space, not announcing features. Use when the founder finds "marketing" distasteful and does none, publishes only product updates, or wants a sustainable content and GitHub-README strategy that developers actually respect.
Write a developer value proposition that is specific, provable, and free of puffery. Use when the messaging leans on "powerful," "better," "seamless," or "best-in-class," when claims have no proof, or when the same line is supposed to reach both the developer and the buyer.
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
Coach the founder through actually selling: finding the champion and the buyer, running the first sales conversations, demoing their use case, handling "let me think about it," and closing the first paying customers yourself. Use when developers love it but nobody pays, you've never sold anything and freeze on the conversation, or deals keep stalling on "we'll think about it."
Get the first 50 real users through channels the founder's ICP already uses. Use when the product shipped and nobody came, the founder is "posting more" with no result, or is reaching for paid ads before product-market fit.
Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big labs just build this," and stop leading with "AI-powered." Use when your AI or dev tool blends into a sea of similar demos, buyers doubt the accuracy, or you can't say why you win when the model is a commodity.
Build and scale developer-led adoption through ecosystem programs. Use when deciding open vs curated ecosystems, building developer programs, scaling platform adoption, or designing student program pipelines.
Build self-serve acquisition and expansion motions. Use when deciding PLG vs sales-led, optimizing activation, driving freemium conversion, building growth equations, or recognizing when product complexity demands human touch. Includes the parallel test where sales-led won 10x on revenue.