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Found 112 Skills
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
Audit and optimize e-commerce landing pages for conversion. CTA placement, trust signals, page structure, copy optimization, and A/B testing strategy for product pages, collection pages, and campaign landing pages.
Cart abandonment recovery — email sequences, SMS, retargeting, exit intent, checkout friction audit
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
Optimize content for SEO, engagement, and conversion across multiple platforms. Analyzes content structure, readability, keyword density, and provides actionable recommendations for blog posts, landing pages, social media, and marketing materials.
Build high-converting landing pages with a simple 6-section framework. Use for landing page guidance.
Use webinars to sell — live and automated/evergreen webinar strategy, presentation structure, registration funnels, follow-up sequences, and conversion optimization. Use when planning a webinar, designing a webinar presentation, setting up evergreen webinars, optimizing webinar attendance or conversion, or choosing a webinar platform. Do NOT use for general funnel strategy (use /sales-funnel), email follow-up sequences (use /sales-email-marketing), or general sales call prep (use /sales-call-review). For Groove-specific help, use /sales-groove.
Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion. Triggers on form design, form validation, form conversion, multi-step form, form spam, captcha, honeypot, form abandonment, signup form, contact form. Also triggers when form completion rates are low or spam is overwhelming.
Complete marketing strategy for Shopify stores. SEO, email marketing, paid ads, social media, conversion optimization, and retention tactics specifically tailored for Shopify/DTC brands.
SaaS unit economics and growth strategy. Use for LTV, CAC, MRR/ARR analysis, payback period, churn analysis, Rule of 40, and SaaS financial modeling. Triggers on "unit economics", "ltv", "cac", "mrr", "arr", "churn", "saas metrics".