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Found 230 Skills
Expert brand strategy covering brand positioning, identity development, brand architecture, messaging frameworks, and brand governance.
Event-driven architecture patterns including message queues, pub/sub, event sourcing, CQRS, and sagas. Use when implementing async messaging, distributed transactions, event stores, command query separation, domain events, integration events, data streaming, choreography, orchestration, or integrating with RabbitMQ, Kafka, Apache Pulsar, AWS SQS, AWS SNS, NATS, event buses, or message brokers.
App Store screenshot research, competitor analysis, and planning tool for iOS/macOS apps. Use this skill when working with App Store screenshots for any of these tasks: (1) Finding and analyzing competitor screenshots in your category, (2) Downloading competitor screenshots locally for reference, (3) Analyzing screenshot strategies (styles, captions, features), (4) Planning your screenshot sequence and messaging, (5) Generating a local preview website to view and compare screenshots, (6) Understanding screenshot requirements and best practices, (7) Creating exportable screenshot assets at correct dimensions.
Work with the QStash JavaScript/TypeScript SDK for serverless messaging, scheduling. Use when publishing messages to HTTP endpoints, creating schedules, managing queues, verifying incoming messages in serverless environments.
Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates.
Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and messaging strategies. Use when defining target audience, creating ICP, or developing customer profiles.
End-to-end form handling with react-hook-form, Zod schemas, validation patterns, error messaging, field arrays, and multi-step wizards. Use for complex forms, validation architecture, autosave, field dependencies. Activate on "form validation", "react-hook-form", "Zod", "form error", "multi-step form", "wizard". NOT for simple HTML forms, backend validation only, or non-React frameworks.
Multi-agent coordination expert for agent-swarm MCP. Use when the user asks about swarm coordination, delegating tasks to agents, checking swarm status, agent messaging, or managing multi-agent workflows.
Use to enforce visual, messaging, and legal standards across partner campaigns.
Sticky messaging framework based on Chip & Dan Heath's "Made to Stick". Use when you need to: (1) make product messaging more memorable, (2) write sticky taglines and value propositions, (3) create compelling product demos and presentations, (4) design memorable onboarding experiences, (5) craft internal communications that stick, (6) apply the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories), (7) analyze why messaging isn't resonating.
Motivation science framework based on Daniel Pink's "Drive". Use when you need to: (1) design features that leverage intrinsic motivation, (2) create progress systems that support mastery, (3) craft purpose-driven messaging and missions, (4) audit if product mechanics undermine autonomy, (5) design team structures and incentives with AMP principles (Autonomy, Mastery, Purpose), (6) understand why gamification fails, (7) replace carrot-and-stick approaches with intrinsic motivation.
Persuasion science framework based on Robert Cialdini's "Influence: The Psychology of Persuasion". Use when you need to: (1) design features that leverage social proof, (2) write persuasive copy and messaging, (3) analyze why users take (or don't take) actions, (4) create onboarding flows using commitment/consistency, (5) design referral programs using reciprocity, (6) audit for ethical persuasion, (7) apply influence psychology to product design, marketing, sales, or negotiation.