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Found 440 Skills
Strategic account planning and execution for enterprise deals. Use when planning complex sales cycles, managing multiple stakeholders, applying MEDDICC qualification, tracking deal health, or building mutual action plans. Includes the "stale MAP equals dead deal" pattern.
Four-phase framework for onboarding enterprise customers from contract to value realization. Use when implementing new enterprise customers, preventing churn during onboarding, or solving the adoption cliff that kills deals post-go-live. Includes the Week 4 ghosting pattern.
Design meeting rhythms, metric reporting, quarterly planning, and decision-making velocity for scaling companies. Use when decisions are slow, planning is broken, the company is growing but alignment is worse, or leadership meetings consume all time without producing decisions.
Pricing strategy for technical products. Use when choosing usage-based vs seat-based, designing freemium thresholds, structuring enterprise pricing conversations, deciding when to raise prices, or using price as a positioning signal.
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
Create marketing content organized by funnel stage with content strategy, distribution plans, and SEO/AEO strategy. Use when the user says "content strategy", "marketing content", "blog post", "case study", "social posts", "content calendar", "SEO strategy", or needs to create content that drives pipeline.
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Board meeting preparation, investor updates, and executive communication. Use when preparing board decks, writing investor updates, handling bad news with the board, structuring QBRs, or building board-level metric discipline. Includes the "Three Things" narrative model, the 4-tier metric hierarchy, and the pre-brief pattern that prevents board surprises.
International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams.
Use this skill when planning co-marketing campaigns, technology integrations, channel partnership programs, or affiliate programs. Triggers on partner strategy, co-marketing, co-selling, integration partnerships, channel sales, reseller programs, affiliate commission structures, partner enablement, partner portals, referral programs, joint go-to-market, ecosystem development, and any task involving building or managing business partnerships.
Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication, event_id, pixel debug, pixel health, Pixel/CAPI audit, first-party tracking, iOS 14.5 recovery, or server-side hit ratio.
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.