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Found 3 Skills
Sticky messaging framework based on Chip & Dan Heath's "Made to Stick". Use when you need to: (1) make product messaging more memorable, (2) write sticky taglines and value propositions, (3) create compelling product demos and presentations, (4) design memorable onboarding experiences, (5) craft internal communications that stick, (6) apply the SUCCESs framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories), (7) analyze why messaging isn't resonating.
Use when making messages more memorable or persuasive using the SUCCESs framework. Invoke when user mentions stickiness, making ideas stick, memorable messaging, persuasion, the Heath brothers, or wants to apply Simple, Unexpected, Concrete, Credible, Emotional, Stories principles.
Make your messages unforgettable using the Heath brothers' SUCCESs framework Use when: **Crafting a core message** for a product, campaign, or company that needs to stick; **Presenting complex ideas** to audiences who may forget 90% of what you say; **Writing headlines, taglines, or slogans** that people remember and repeat; **Training or educating** when retention matters more than coverage; **Pitching investors or stakeholders** where one memorable idea beats ten forgettable ones