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Found 61 Skills
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Comprehensive guide for implementing feature flags and A/B tests using the Flags SDK (the `flags` npm package). Use when: (1) Creating or declaring feature flags with `flag()`, (2) Setting up feature flag providers/adapters (Vercel, Statsig, LaunchDarkly, PostHog, GrowthBook, Hypertune, Edge Config, OpenFeature, Flagsmith, Reflag, Split, Optimizely, or custom adapters), (3) Implementing precompute patterns for static pages with feature flags, (4) Setting up evaluation context with `identify` and `dedupe`, (5) Integrating the Flags Explorer / Vercel Toolbar, (6) Working with feature flags in Next.js (App Router, Pages Router, Middleware) or SvelteKit, (7) Writing custom adapters, (8) Encrypting/decrypting flag values for the toolbar, (9) Any task involving the `flags`, `flags/next`, `flags/sveltekit`, `flags/react`, or `@flags-sdk/*` packages. Triggers on: feature flags, A/B testing, experimentation, flags SDK, flag adapters, precompute flags, Flags Explorer, feature gates, flag overrides.
Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don't convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.
Track user metrics and provide data-driven insights for product decisions. Use when measuring product health, analyzing user behavior, conducting cohort analysis, or optimizing key metrics. Covers acquisition, engagement, retention, revenue metrics, and data-driven decision making.
Expert growth marketing covering experimentation, funnel optimization, acquisition channels, retention strategies, and viral growth.
Expert-level data science, analytics, visualization, and statistical modeling
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics
Comprehensive conversion rate optimization framework combining customer-centric methodology (CRE), form optimization, page optimization, signup flows, onboarding, paywalls, popups, and UI/UX auditing. Use when optimizing conversion rates, improving landing pages, reducing signup abandonment, increasing activation, optimizing paywalls, designing popup strategies, or conducting conversion-focused UX audits. Covers the full conversion funnel from first impression through activation and upgrade.
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.