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Framework for rolling out organizational changes without chaos. Covers the ADKAR model adapted for startups, communication templates, resistance patterns and responses, change fatigue management, and specific playbooks for process changes, reorgs, strategy pivots, and culture changes. Use when announcing a reorg, switching tools, pivoting strategy, killing a product, changing leadership, rolling out new processes, or when user mentions change management, change rollout, managing resistance, org change, reorg, pivot communication, tool migration, or change fatigue.
Framework for rolling out organizational changes without chaos. Covers the ADKAR model adapted for startups, communication templates, resistance patterns, and change fatigue management. Handles process changes, org restructures, strategy pivots, and culture changes. Use when announcing a reorg, switching tools, pivoting strategy, killing a product, changing leadership, or when user mentions change management, change rollout, managing resistance, org change, reorg, or pivot communication.
Use when a Head of People Ops, BizOps lead, or Internal Communications owner needs to draft and sequence an internal-only change-management communication — a re-org announcement, a tool rollout, a policy change, a benefit change, a leadership transition, a layoff, an acquisition close, or an internal product launch — and the audience is employees (not customers). Triggers on "all-hands announcement", "town-hall script", "change comms", "internal newsletter", "rollout comms", "policy change announcement", "re-org announcement", "internal FAQ", "manager talking points", "Prosci ADKAR", "Kotter 8-step", "layoff comms", "RIF comms", "internal memo". Pairs Prosci ADKAR (Awareness / Desire / Knowledge / Ability / Reinforcement) and Kotter's 8-step change model with deterministic stdlib-only Python tools to produce a sequenced touchpoint calendar, a Kotter-compliant primary announcement, an audience-segmented FAQ, and manager cascade talking points. Industry-tuned via --profile {tech-startup, scaleup, enterprise, public-company, non-profit}. Distinct from marketing-skill/* (external/customer-facing), c-level-advisor/internal-narrative (strategic framing, not tactical drafts), and c-level-advisor/change-management (executive change strategy, not the comms package itself).