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Found 2 Skills
Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skill they need, or wants a periodic advertising check-in - even if they name no skill at all. Prefer this whenever several skills could apply, since the collection has three colliding clusters - the hirer-vs-candidate pair, the budget cluster, the creative cluster - and it returns a short-list plus an ordered skill chain rather than a single guess. Do NOT use when the task already maps cleanly to one skill, such as a pure account audit - that is mbfinotti/advertising-skills@ad-account-diagnostic.
Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort. Use whenever the user mentions creative or ad fatigue, wear-out, climbing frequency, dropping CTR, a rising CPA on an older ad, when to refresh creative, or whether to kill an ad - even if they never say 'fatigue'. Covers B2B and B2C across search, social, video, and native. Ends at the verdict: replacement creative belongs to mbfinotti/advertising-skills@ad-copy-variants and mbfinotti/advertising-skills@ugc-ad-scripts.