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Plan and optimize Amazon Sponsored Display campaigns. Covers product targeting, audience targeting, retargeting views and purchases, and creative choices, and matches each tactic to a funnel goal. Use when a user asks about Sponsored Display, SD campaigns, product targeting, audience targeting, retargeting on Amazon, defending a listing, or attacking a competitor ASIN with ads. Trigger phrases: "sponsored display", "SD ads", "display ads", "product targeting", "audience targeting", "retargeting", "competitor targeting". Works with zero tools. the user describes the product and goal.