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Found 2 Skills
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Apply auction theory to compare the four canonical auction formats and assess revenue equivalence. Use this skill when the user needs to choose an auction format, evaluate bidding strategies, or determine when revenue equivalence breaks down due to risk aversion, asymmetry, or correlated values.