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Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.