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Found 3 Skills
Apply dual-process theory to diagnose whether judgments arise from fast intuitive (System 1) or slow analytical (System 2) processing and identify resulting cognitive biases. Use this skill when the user needs to explain why quick decisions go wrong, design choice architectures that account for cognitive defaults, audit decision processes for heuristic errors, or when they ask 'why do people misjudge probability', 'how to reduce snap-judgment errors', or 'when does intuition fail'.
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.