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Found 25 Skills
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product descriptions. Also use when the user says 'write copy for this page,' 'rewrite this,' 'our messaging is off,' 'help me with the words,' 'write a headline for this,' or 'our copy isn't resonating.' For editing existing copy, see copy-editing. For page conversion optimization beyond just copy, see page-cro.
Joel's writing voice and style guide for joelclaw.com content. Use when writing, editing, or reviewing any blog post, essay, book chapter, or prose content for joelclaw.com. Also use when asked to 'write like Joel,' 'match Joel's voice,' 'draft a post,' 'write content for the blog,' or 'review this for voice.' This skill captures Joel's specific writing patterns derived from ~90,000 words of published content spanning 2012–2026. Cross-reference with copy-editing and copywriting skills for marketing-specific copy.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
When the user wants to write cold outreach, sales emails, LinkedIn messages, or sales scripts. Also use when the user says "write an email," "cold outreach," "prospecting message," "sales script," "LinkedIn message," or "outbound copy." For editing existing messages, see copy-editing.
Audit and improve website discoverability across traditional search, answer engines, and generative search. Use for technical SEO, on-page content, structured data, question and entity architecture, AI citations, crawler controls, agent-readable content, and reproducible visibility measurement. Do not use for only copy-editing, writing, CMS operations, or generic AI marketing claims without a defined search surface and verification plan.
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
토스(Toss) UX 라이팅 가이드를 기반으로 제품 내 모든 문구를 검수하고 교정합니다. 해요체, 능동형, 긍정형, 캐주얼 경어, 명사 조합 회피 등 5가지 핵심 원칙과 예외 규칙을 적용합니다.
Reviews and edits copy to remove AI-generated patterns and make text sound natural. Use when editing drafts, reviewing copy, "humanize this", "make it less AI", "sounds too AI", "remove AI patterns", "edit my copy", "this sounds robotic", or when text feels machine-generated.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Entfernt deutsche KI-Marker aus Texten: Über-Nominalisierung, Floskel-Einstiege („In der heutigen schnelllebigen Welt…“), mechanische Konnektoren-Ketten („Darüber hinaus … Zudem … Des Weiteren“), übervorsichtige Sie-Steifheit, leere Superlative, importierte Dreierfiguren. Kalibriert auf die eigene Stimme (2–3 Absätze). Use when German text "klingt nach KI/ChatGPT", "klingt generisch", soll natürlich/menschlich klingen. Trigger: "menschlicher machen", "KI-Sprache entfernen", "klingt nach ChatGPT", "entkrampfen"; English: "humanize this German", "make this German sound human". Eigene deutsche Marker-Liste, keine Übersetzung der englischen.
Write, rewrite, or line-edit professional or semi-formal prose for letters, emails, blog posts, op-eds, reports, or longform messages. Apply to ANY prose humans will read. Makes your writing clearer, stronger, and more professional.
Expert writing council with 6 advisors (Zinsser, King, Handley, Clark, Ogilvy, Orwell) for clarity, persuasion, storytelling, and written communication.