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Found 2 Skills
Comprehensive email marketing knowledge base covering strategy, deliverability, list building, segmentation, automation, copywriting, analytics, and platform selection. Use this skill when helping with anything email marketing related: planning campaigns, building automations, writing copy, analysing metrics, setting up authentication, or advising on ESP selection. This skill reflects the opinions and experience of an expert practitioner, not generic best-practice summaries.
Email marketing automation for HubSpot/Klaviyo/Mailchimp (and similar ESPs): design trigger-based lifecycle workflows (welcome, onboarding, nurture, win-back, cart abandonment), define segmentation + suppression/frequency policies, troubleshoot deliverability (SPF/DKIM/DMARC, one-click unsubscribe, list hygiene), and measure incrementality/ROI (holdouts, RPE, retention economics).