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Builds a CSR (Corporate Social Responsibility) and purpose-driven communications strategy for a client — articulating the brand's social, environmental, or community impact through social media and digital channels. Calibrated for Uganda and East Africa, where community investment carries deep cultural weight but greenwashing backlash is growing. Invoke this skill when a client asks how to communicate what they "give back", wants to build a reputation for social responsibility, needs to address stakeholder scrutiny of their community or environmental practices, or is developing an ESG narrative for investors, regulators, or donor partners.