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Hook Model framework for building habit-forming products based on Nir Eyal's "Hooked". Use when you need to: (1) increase user engagement and retention, (2) design habit loops in your product, (3) audit why users aren't returning, (4) create effective triggers and notifications, (5) design variable reward systems, (6) increase investment and switching costs, (7) evaluate the ethics of your engagement tactics, (8) optimize onboarding for habit formation.