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Found 3 Skills
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
Calculate and analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to evaluate unit economics and marketing efficiency. Use this skill when the user needs to assess whether their customer acquisition is profitable, optimize marketing spend allocation, or evaluate business model viability — even if they say 'are we spending too much on ads', 'what's each customer worth', or 'is our growth sustainable'.
Use when customer acquisition cost is rising, channel-level CAC is unknown, LTV to CAC ratio is below 3 to 1, or paid spend is growing without proportional pipeline growth. Use when founders feel marketing is not working, when budget needs reallocation, or when organic channels are underinvested relative to paid.