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Found 14 Skills
Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Maps competitive landscape, identifies positioning gaps, and assesses competitor threats. Use when analyzing competition, finding white space, mapping alternatives, or building Canvas section 06.
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
Master April Dunford's 8-step sales narrative from "Sales Pitch" (2023). Transform your positioning into a compelling story that wins enterprise deals. Use when: Structuring B2B sales presentations and demos; Creating pitch decks for complex products; Training sales teams on narrative-driven selling; Converting positioning strategy into sales conversations; Winning against entrenched competitors
Launch new products from idea to first customers. Use when launching products, finding early adopters, building launch week playbooks, diagnosing why adoption stalls, or learning that press coverage does not equal growth. Includes the three-layer diagnosis, the 2-week experiment cycle, and the launch that got 50K impressions and 12 signups.
Produce a Competitive Analysis Pack (competitive alternatives map, competitor landscape, differentiation & positioning hypotheses, battlecards, monitoring plan). Use for competitor research, competitive landscape, win/loss analysis, and positioning vs alternatives.
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."
Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client's strategic tension) with explicit 1–5 rubrics and a tension-plot. Precedes competitive-report-structure.
Define a technical event's positioning - what it stands for, against which alternatives, for which audience identity. Covers the governance axis (community-run, foundation, media-run, vendor-owned), competitive-alternative mapping, best-fit attendee and sponsor segments, market-category strategy (head-to-head, subcategory, new category and its education tax), the positioning statement, contrast-not-attack anti-positioning, and the rebrand gate. Use whenever asked to position a conference, meetup or hackathon, differentiate it from neighboring events, decide who it is for, write a positioning statement, weigh a vendor-neutrality claim, or judge an event rename. Strategy only. Do NOT use for on-site embodiment - use samber/dev-event-organizer-skills@event-cultural-identity.
Comprehensive startup idea validation and market analysis tool. Use when users need to evaluate a startup idea, assess market fit, analyze competition, validate problem-solution fit, or determine market positioning. Triggers include requests to "validate my startup idea", "analyze market opportunity", "check if there's demand for", "research competition for", "evaluate business idea", or "see if my idea is viable". Provides data-driven analysis using web search, market frameworks, competitive research, and positioning recommendations.
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.
How to talk about JAW.id — messaging guidelines, positioning, and content frameworks for every audience and context.