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Found 8 Skills
Abductive analysis for qualitative interview data following Timmermans & Tavory. Guides you through theory-first analysis that recognizes anomalies and generates novel theoretical insights through systematic puzzle exploration.
Expert in understanding user behaviors, needs, and motivations through qualitative and quantitative research methods to drive user-centered design.
Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements. Use when synthesizing large amounts of qualitative data from interviews, observations, or surveys.
Apply ethnographic methods including prolonged engagement, participant observation, thick description, and netnography to study cultures and communities. Use this skill when the user needs to design fieldwork with immersive observation, interpret cultural practices through thick description, study online communities via netnography, or when they ask 'how do I study a culture or community', 'what is participant observation', or 'how do I apply ethnography to online settings'.
Design and conduct user research using interviews, focus groups, surveys, and field observation. Use this skill when the user needs to understand customer needs, validate product assumptions, gather qualitative insights, or design a research study — even if they say 'we need to talk to users', 'how do we validate this idea', or 'what do our customers actually think'.
Apply Consumer Culture Theory to analyze consumption as a cultural practice shaped by identity, marketplace cultures, and ideology. Use this skill when the user needs to interpret consumer behavior through cultural lenses, analyze brand communities or subcultures of consumption, decode marketplace ideologies, or when they ask 'why do consumers behave this way culturally', 'what does this consumption mean', or 'how does identity shape buying'.
Create a structured user interview script with warm-up, core exploration, and wrap-up sections. Use when preparing for user research interviews to ensure consistent, insightful conversations.
Apply phenomenological methods including bracketing (epoche), lived experience inquiry, and Interpretive Phenomenological Analysis (IPA) to uncover the essence of human experience. Use this skill when the user needs to study how people experience a phenomenon from the first-person perspective, apply Husserlian descriptive or Heideggerian interpretive phenomenology, conduct IPA with idiographic focus, or when they ask 'what is the lived experience of X', 'how do I bracket my assumptions', or 'how do I do IPA'.