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Design and implement lead routing and assignment rules — round-robin, territory-based, score-based, and account-based models. Use when designing how leads get assigned to reps, building routing rules in your CRM, optimizing speed-to-lead, setting up territory assignments, configuring lead queues, or scaling assignment as your team grows. Do NOT use for lead scoring model design (use /sales-lead-score), CRM platform configuration (use /sales-apollo or /sales-salesloft), or marketing-to-sales handoff process (use /revops).