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Found 6 Skills
Design patterns for website sections — heroes, cards, CTAs, trust signals, testimonials. Principle-based patterns that avoid AI-generated aesthetics. Pair with web-design-methodology for implementation.
Analyzes content for E-E-A-T signals and suggests improvements to build authority and trust. Identifies missing credibility elements. Use PROACTIVELY for YMYL topics.
Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility. Use when the user says "B2B marketing", "B2B brand", "business to business marketing", "selling to companies", "enterprise marketing", "we sell to businesses", "B2B brand strategy", "thought leadership strategy", "B2B content marketing", "account-based marketing brand", "B2B positioning", "how do we build trust with buyers", or is marketing a product or service sold to other businesses rather than consumers.
Rules for user-facing business copy, from landing pages and pricing to lifecycle emails and app-store listings. Use when writing or reviewing anything a customer or prospect will read.