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Found 22 Skills
Design value propositions for candidate customer segments and help the user choose the strongest one. Use when Codex needs to explain jobs, pains, and gains when needed, check niche-positioning prerequisites, ask one question at a time, present multiple value-proposition options, and write user-confirmed outputs into `opc-doc/`.
Design a viable business model for a one-person company using Lean Canvas and a simplified Business Model Canvas. Use when Codex needs to explain the business-model concepts when needed, verify niche and value-proposition prerequisites, ask one question at a time, present multiple model choices, and write user-confirmed outputs into `opc-doc/`.
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Use to structure pricing/packaging proposals with clear fences and value pillars.
Expert in business model design - the architecture of how a company creates, delivers, and captures value. Covers business model canvas, revenue model selection, value chain design, and business model innovation. Knows when to copy proven models and when to innovate. Use when "business model, revenue model, how to monetize, unit economics, value proposition, business model canvas, business model innovation, " mentioned.
Apply Service-Dominant Logic (Vargo and Lusch, 2004) and value co-creation principles to reframe exchange and value creation. Use this skill when the user needs to redesign value propositions around service exchange, analyze co-creation dynamics between firms and customers, shift from goods-dominant to service-dominant thinking, or when they ask 'how is value created with customers', 'what is our service logic', or 'how do we enable co-creation'.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Value Proposition Canvas, Jobs-to-be-Done (JTBD), Build/Buy/Partner decisions, and strategic product frameworks. Use when validating value propositions, understanding customer needs, or making strategic technology decisions.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Create a Geoffrey Moore-style positioning statement that clearly articulates who your product serves, what need it addresses, how it's categorized, what benefit it delivers, and how it differs from al
Activate for headlines, body copy, CTAs, value propositions, messaging frameworks, and voice development.
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.