Marketing & Growthsales-skills/sales
sales-push-notification
Mobile and web push notification strategy — opt-in optimization, rich push, segmentation, timing, frequency capping, deep linking, A/B testing, and analytics. Covers strategy and implementation across Braze, OneSignal, Airship, Firebase/FCM, Customer.io, Klaviyo, Iterable, and MoEngage. Use when designing push notification strategy, improving push opt-in rates, building push campaigns, choosing a push provider, or optimizing push engagement. Do NOT use for in-app messages (use /sales-in-app-messaging), email marketing (use /sales-email-marketing), SMS/WhatsApp messaging (use /sales-braze or platform-specific skill), or cold outbound (use /sales-cadence). For Braze-specific help, use /sales-braze. For Customer.io-specific help, use /sales-customerio.