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Found 2 Skills
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.
Technology adoption and go-to-market strategy based on Geoffrey Moore's "Crossing the Chasm". Use when you need to: (1) identify where your product is in the adoption lifecycle, (2) choose a beachhead market segment, (3) build a "whole product" solution for mainstream buyers, (4) position against incumbent competition, (5) transition from early adopters to mainstream market, (6) develop B2B tech marketing strategy, (7) understand why tech products fail to gain mainstream traction.