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Found 5 Skills
Build a comprehensive Amazon advertising strategy combining Sponsored Products, Sponsored Brands, and Sponsored Display. Budget allocation, campaign structure, keyword strategy, and ACoS optimization.
Amazon Advertising integration. Manage data, records, and automate workflows. Use when the user wants to interact with Amazon Advertising data.
Plan and optimize Amazon Sponsored Display campaigns. Covers product targeting, audience targeting, retargeting views and purchases, and creative choices, and matches each tactic to a funnel goal. Use when a user asks about Sponsored Display, SD campaigns, product targeting, audience targeting, retargeting on Amazon, defending a listing, or attacking a competitor ASIN with ads. Trigger phrases: "sponsored display", "SD ads", "display ads", "product targeting", "audience targeting", "retargeting", "competitor targeting". Works with zero tools. the user describes the product and goal.
Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.
PPC dayparting — bid scheduling by hour/day, peak shopping times, budget optimization by time slot