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Found 13 Skills
Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,...
Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.
The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills.
End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches.
Creates or updates the product marketing context document for a brand — the deep positioning reference that all marketing specialists read before any task. Use when the user wants to document product positioning, target audience, customer language, competitive differentiation, objections, personas, or proof points. Also use when marketing output feels generic and needs richer brand context, when starting a new brand without a full SOSTAC plan, or when SOSTAC is complete and the user wants a distilled reference for the whole team. Works with the multi-brand system — always asks which brand to work on first.
Research YouTube channel summaries, audience comment samples, downloadable video records, and public videos using hosted collection capability. Use this when the user wants YouTube account research or public video metrics.
Use this skill when users need to define their ideal customer profile, identify target personas, map buying centers, or understand who they're selling to. Activates for "who is my customer," "define ICP," "target audience," or persona questions.
Use when planning Xiaohongshu content calendar, running out of content ideas, needing systematic approach to content creation, or wanting to align content with account goals
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
Collect comments from Reddit — text, author, timestamp, likes, replies. Use when the user wants to mine audience feedback, questions, or sentiment.