Loading...
Loading...
Found 23 Skills
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
Define segmento prioritário, usuários, comprador, pagador e até três personas úteis para o primeiro MVP SaaS.
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".
Treasure Data platform help — enterprise AI-native CDP with profile unification, audience segmentation, journey orchestration, 400+ connectors, AI Marketing Cloud suites. Use when setting up Treasure Data CDP, unifying customer profiles across channels, building audience segments in Treasure Data, activating audiences to ad platforms or CRMs, configuring Treasure Data connectors or integrations, writing SQL queries in Treasure Data, troubleshooting Treasure Data workflows or jobs, or working with the TD API. Do NOT use for general CRM data quality without Treasure Data context — use /sales-data-hygiene instead.
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.
Help users identify their most high-value customers by defining a hyper-specific ICP that maximizes product-market fit and acquisition efficiency.
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics", "conversion tracking", "audience segments", "page views", "sessions".
Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience-and-stage) patterns. Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, multi-tool funnel orchestration. Also triggers when the team's growth tools are working individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.
Design high-converting lead magnets and entry points with opt-in mechanisms, traffic strategies, and segmentation.
Define a technical event's positioning - what it stands for, against which alternatives, for which audience identity. Covers the governance axis (community-run, foundation, media-run, vendor-owned), competitive-alternative mapping, best-fit attendee and sponsor segments, market-category strategy (head-to-head, subcategory, new category and its education tax), the positioning statement, contrast-not-attack anti-positioning, and the rebrand gate. Use whenever asked to position a conference, meetup or hackathon, differentiate it from neighboring events, decide who it is for, write a positioning statement, weigh a vendor-neutrality claim, or judge an event rename. Strategy only. Do NOT use for on-site embodiment - use samber/dev-event-organizer-skills@event-cultural-identity.