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Found 4 Skills
Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization
Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.
Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.
Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.