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Found 65 Skills
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Use this skill when users need to analyze competitors, monitor market movements, benchmark features/pricing, identify market gaps, or understand competitive positioning. Activates for "what are competitors doing," market analysis, or differentiation strategy.
Systematic competitive analysis for product positioning, sales enablement, and strategic planning. Use when the user wants to analyze competitors, build battlecards, create comparison pages, understand market positioning, or research competitive landscape. Also triggers on: 'competitor analysis,' 'competitive landscape,' 'battlecard,' 'win/loss analysis,' 'market positioning,' 'how do we compare to,' or 'what is [company] doing.'
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.
Turn competitor SEO data into a prioritized attack plan. Use when the user asks about competitor analysis, competitive gaps, how to outrank competitors, what competitors rank for, keyword overlap, or competitive positioning strategy. For building content to fill gaps, see brief and build-clusters.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Set up news monitoring strategies, analyze news coverage, and synthesize current events. Create news digests and media analysis reports.
Research SEO, PPC, and competitive intelligence with SEMrush's marketing toolkit.
Aggregate and analyze customer reviews from G2, Capterra, Trustpilot, App Store, and other platforms. Performs sentiment analysis, identifies pain points, extracts feature feedback, generates marketing claims, and compares competitor reviews. Use when users need review analysis, competitive intelligence, or customer feedback insights.
Use this skill to analyze competitors, find competitive gaps, and develop competitive strategy. Triggers: "competitor analysis", "competitive analysis", "analyze competitor", "competitive intel", "competitive intelligence", "competitive landscape", "competitor comparison", "beat competitor", "competitor weakness", "competitive advantage", "competitor research" Outputs: Competitive matrix, gap analysis, differentiation strategy, battlecards.
Conduct comprehensive company research and due diligence. Analyze business model, competitive landscape, management, and market position.