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Found 276 Skills
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Analyzes a competitor's TikTok content strategy and top-performing videos using apidojo's scrapers on Apify. Triggers when the user asks to: see what content a competitor posts on TikTok, analyze which TikTok videos perform best for a brand, reverse-engineer a competitor's TikTok strategy, find out how often a competitor posts and what gets the most engagement, study a brand's TikTok presence, compare TikTok content strategies across competing brands, or find out what topics a competitor covers on TikTok. Returns video topics, post frequency, avg views, top hooks, hashtags used, and engagement patterns. Ideal for social media strategists, content teams, and competitive intelligence analysts.
Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic clusters", "editorial calendar", "content calendar", "pillar page", "content roadmap", "buyer journey content", "content funnel", "content mapping".
Analyzes a competitor's YouTube channel content strategy and performance using apidojo's YouTube scraper on Apify. Triggers when the user asks to: analyze what a competitor posts on YouTube, see what video types perform best for a competitor, reverse-engineer a competitor's YouTube content calendar, benchmark your YouTube channel against a competitor, identify content gaps vs. a competitor on YouTube, understand what topics drive views for a competitor, or compare subscriber growth and video performance between two YouTube channels. Returns video cadence, format mix, top-performing topics, view benchmarks, and engagement analysis. Ideal for content marketing teams, YouTube strategists, and brand video teams.
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies like HubSpot, Ahrefs, and Intercom. Content strategy isn't about creating content - it's about creating the right content for the right audience at the right time in the right format. The best content strategists think in systems, not pieces. They build content engines that compound over time and turn strangers into customers and customers into advocates. Use when "content strategy, content plan, editorial calendar, blog strategy, content marketing, topic clusters, pillar content, content audit, content calendar, SEO content, content distribution, content funnel, thought leadership, content engine, content topics, what to write, content, strategy, editorial, SEO, blog, planning, distribution, measurement" mentioned.
When the user wants to plan a social media content strategy, decide what to post, or figure out topic clusters and content mix. Also use when the user mentions 'content strategy,' 'what should I post,' 'content ideas,' 'topic clusters,' 'content pillars,' 'content planning,' 'content mix,' 'I don't know what to post,' or 'social media strategy.' Use this to define the what and why of posting. For writing actual posts, see post-writer-sms. For scheduling, see content-calendar-sms. For platform-specific tactics, see platform-strategy-sms.
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
When the user needs to plan, prioritize, or structure a content program -- including identifying content pillars, mapping content to the buyer journey, choosing content types, or building an editorial calendar.
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
Define what content a product needs, how it should be structured, and who owns it.
Content strategy and operations for marketing teams. Positioning, messaging hierarchy, content pillars, editorial calendars, trust-building content, brand architecture, GEO/AI discovery, and content ROI measurement. Use for positioning sprints, trust audits, messaging matrices, content pillar planning, editorial ops, or ROI attribution (including regulated industries).