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Found 11 Skills
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.
Generate conversion-focused copy for marketing pages, ads, and campaigns
Create high-converting landing page copy and structure. Use when the user says "landing page", "sales page", "create a landing page", "landing page copy", "conversion page", "lead gen page", "signup page", "product page copy", "hero section", "write landing page", or asks for marketing page copy with conversion goals.
Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.
World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is where brand voice becomes words that move people. Great copy doesn't just communicate—it persuades, connects, and converts. The best copywriters understand that every word earns its place, that benefits beat features, that clarity trumps cleverness, and that the reader's problem is the only starting point that matters. Use when "copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, writing, copy, headlines, conversion, persuasion, messaging, UX-writing, emails" mentioned.
When the user wants to write or optimize marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," or "copy formula."
Activate for headlines, body copy, CTAs, value propositions, messaging frameworks, and voice development.
You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page," "thank you page," "upsell page," "SaaS pricing page," "onboarding page," "ecommerce page," "audit this page," "improve conversions," "CTA optimization," "hero section," "headline rewrite," "subhead," "benefits section," "features to benefits," "FAQ schema," "schema FAQ," "trust elements," "page layout," "above the fold," "scroll order," "microcopy," "mobile-first copy," "landing page copy," "page flow," "drop-off," "weak CTA," "conversion copy," "page goal," "split test copy," "A/B test copy," or "wireframe suggestions." Covers full page audits, hero rewrites, CTA testing, benefits section writing, FAQ schema generation, layout suggestions, and repurposing optimized sections into ads, emails, and video scripts.
This skill should be used when the user asks to "write a sales letter", "create long-form sales copy", "write a sales page copy", or "direct response sales letter". Creates complete, high-converting long-form sales letters using classic direct response formulas from Gary Halbert, Dan Kennedy, Frank Kern, and Clayton Makepeace.