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Found 5 Skills
Crisis communication and rapid response workflows for journalists and communications professionals. Use when covering breaking news events, managing organizational communications during crises, coordinating rapid fact-checking efforts, or developing crisis response plans. Essential for newsrooms, PR teams, and anyone who needs to communicate accurately under time pressure.
Generates a complete social media crisis response playbook covering severity classification, per-level response protocols, holding statement templates, platform-specific actions, and a post-crisis review process. Also outputs a one-page Crisis Quick Card for the client to print. Invoke this skill when onboarding any new client (proactive setup), when a client reports a crisis already in progress, or when reviewing crisis preparedness for an existing account.
Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.
Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.