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Found 4 Skills
Technology adoption and go-to-market strategy based on Geoffrey Moore's "Crossing the Chasm". Use when you need to: (1) identify where your product is in the adoption lifecycle, (2) choose a beachhead market segment, (3) build a "whole product" solution for mainstream buyers, (4) position against incumbent competition, (5) transition from early adopters to mainstream market, (6) develop B2B tech marketing strategy, (7) understand why tech products fail to gain mainstream traction.
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.
Creates product strategies using Crossing the Chasm, Playing to Win, and strategic canvas frameworks. Use when defining where to play and how to win, choosing beachhead markets, or connecting tactics to strategy.
Apply Rogers' Diffusion of Innovations theory to analyze how new products, ideas, or technologies spread through populations. Use this skill when the user needs to plan adoption strategy, segment adopters, cross the chasm from early adopters to mainstream, or predict adoption curves — even if they say 'how do we get more people to use this', 'why isn't our product taking off', or 'how do we reach the mainstream'.