Loading...
Loading...
Found 70 Skills
Splits a developer relations budget across pillars - events, content, community, tooling, education, OSS sponsorship - into line items that each carry a cash cost, an hours cost, a pre-set return threshold, a review date and a reallocation rule, plus a ranked cut list. Use whenever someone asks how to plan or split a devrel budget, how much to spend on events versus content versus community, whether a line item is worth its money, how to defend a devrel budget at review, or what to cut first when the budget shrinks - even if they only say "we spend too much on conferences". Not the metrics framework (samber/developer-relations-skills@devrel-metrics) or one event's ROI (samber/developer-relations-skills@developer-event-sponsorship).
Builds the tracking plan that instruments developer-relations surfaces - docs, blog, repositories, package registries, community venues, and off-web appearances - with an event taxonomy, an identity spine, link-tagging discipline, source-confidence labelling, and funnel views. Use when the user says "devrel tracking plan", "docs analytics", "utm discipline", "event taxonomy for our docs", "our GitHub numbers don't match analytics", "how do we instrument the developer funnel", "join docs traffic to signups", or wants to know why devrel numbers disagree between tools. Instrumentation layer only - which KPIs deserve a target belongs to samber/developer-relations-skills@devrel-metrics.
Benchmarks a competitor's developer relations motion from publicly observable signals - documentation and quickstart quality, open-source repository health, community size and responsiveness, Q&A tag activity, content cadence by format, event presence, hiring signals - and returns a gap plan with a close, ignore or counter verdict per row. Use whenever the user asks for a devrel competitive benchmark, a developer experience comparison, "how do we compare to <competitor> for developers", "what is <competitor> doing in devrel", a community size or content cadence comparison, or a docs comparison against rivals - even if they only say "why do they get more developers". Not for measuring your own program alone - use samber/developer-relations-skills@devrel-metrics.
Employer-side DevRel hiring - writes the job posting and outcome-based scorecard, designs the interview loop and question bank across the field's formats (presentation round, take-homes, DevRel-opinion round), scores a portfolio against the six-signal rubric, designs a paid work sample instead of unpaid spec work, and builds a 30-60-90 ramp anchored on a friction log. Splits by company type and funding driver. Use when the user asks how to hire a developer advocate, write a DevRel job posting, design a loop for a community manager or educator, evaluate a candidate's portfolio, or plan a ramp. Do NOT use for candidate-side prep (samber/developer-relations-skills@devrel-career) or org design (samber/developer-relations-skills@devrel-team-structure).
Builds a personalised, time-budgeted watch list of developer-relations information sources - DevRel podcasts, newsletters, practice hubs, peer communities, conference calendars, ecosystem data reports and practitioners worth following - plus the routine that keeps it verified and fresh. Use whenever a developer advocate, community manager, DevRel lead or OSS maintainer asks for a DevRel radar, how to stay current on developer relations, which DevRel podcasts, newsletters or Slack communities deserve their time, which developer conferences to attend or speak at, who to follow in DevRel, or to refresh a radar built earlier - even if they only say they feel out of the loop. Not for tracking a rival vendor - use samber/developer-relations-skills@devrel-competitor-analysis.
Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list. Use whenever someone asks whether to start doing DevRel, what a new devrel program should do first, why devrel work is busy but not landing, how to justify the program to an exec, which pillar deserves the next investment, who to hire next, or whether to outsource content, events or community - even if they never say "strategy". Not the first-90-days plan - use samber/developer-relations-skills@developer-relations-kickoff. Not metrics, org chart or budget math.
Plans a quarter of developer-relations content as a dated slot plan with named owners and reviewers - fixed anchors (releases, launches, CFP deadlines, conferences), a surface, pillar, journey and shelf-life mix, and sizing against real writing and review capacity. Use whenever the user asks for a devrel content calendar, an editorial calendar or content plan for a developer audience, what to publish next quarter, how to balance evergreen against launch-tied content, how many pieces a small team can ship, or says their content plan keeps slipping - even if they only say "we publish randomly". Plans the quarter only; individual pieces go to the per-format skills such as samber/developer-relations-skills@engineering-blog-post.
Designs the developer relations org - which function DevRel reports to (marketing, product, engineering, CEO, sales) and what that line starves, the shape (centralized, split, embedded, hub-and-spoke), the coverage map across advocacy, community, docs and education, the interlocks with product, docs, support and sales, and the trigger for the next re-org. Use whenever someone asks where DevRel should sit, who DevRel should report to, how to structure or restructure a devrel team, which devrel roles to staff at this size, whether to embed advocates in product teams, why devrel keeps getting pulled into other teams' work, or how devrel and docs divide ownership - even if they only say the team feels wrong. Not the budget split - use samber/developer-relations-skills@devrel-budget-allocation.
Builds a developer relations measurement framework - a handful of metrics tiered from reach to product and business impact, each with a written attribution rule, a baseline-derived target, an owner and an action, and vanity metrics cut. Use whenever someone asks how to measure DevRel, which devrel KPIs matter, how to prove devrel value or ROI to an exec, what belongs in a devrel scorecard or quarterly report, why their numbers look good but leadership stays unconvinced, or reports only stars, impressions and event counts - even if they never say "metrics". Do NOT use for tracking instrumentation and dashboards - use samber/developer-relations-skills@devrel-analytics. Not community-only health metrics, not a single event's ROI.
Plans, lands and advances a developer relations career from the candidate side - developer advocate, developer evangelist, DevRel engineer, community manager, developer educator, DX engineer. Covers portfolio audits against real hiring signals, a zero-to-hireable artefact curriculum, the six-rung IC ladder, the interview formats DevRel loops use (talk round, content and coding take-homes, DevRel-opinion round), gatekeeper and pit-trap patterns in postings, and offer evaluation weighing reporting line before pay. Use whenever someone asks how to break into DevRel, prep a developer advocate interview, build a DevRel portfolio, choose a track, plan the next rung, or weigh a DevRel offer - even if they only say "should I take this advocate job". Not a job-search tool.
Complete Developer Relations playbook — from community building to documentation strategy to event planning. Covers Discord/Slack management, conference speaking, hackathon sponsorship, and measuring DevRel ROI. By @WeiYipei.
Use this skill when creating conference talks, live coding demos, technical blog posts, SDK quickstart examples, or community engagement strategies. Triggers on developer relations, DevRel, developer experience, tech evangelism, talk proposals, CFP submissions, demo scripts, tutorial writing, hackathon planning, community building, and any task involving advocating a product or API to a developer audience.