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Found 5 Skills
Builds a developer relations measurement framework - a handful of metrics tiered from reach to product and business impact, each with a written attribution rule, a baseline-derived target, an owner and an action, and vanity metrics cut. Use whenever someone asks how to measure DevRel, which devrel KPIs matter, how to prove devrel value or ROI to an exec, what belongs in a devrel scorecard or quarterly report, why their numbers look good but leadership stays unconvinced, or reports only stars, impressions and event counts - even if they never say "metrics". Do NOT use for tracking instrumentation and dashboards - use samber/developer-relations-skills@devrel-analytics. Not community-only health metrics, not a single event's ROI.
Splits a developer relations budget across pillars - events, content, community, tooling, education, OSS sponsorship - into line items that each carry a cash cost, an hours cost, a pre-set return threshold, a review date and a reallocation rule, plus a ranked cut list. Use whenever someone asks how to plan or split a devrel budget, how much to spend on events versus content versus community, whether a line item is worth its money, how to defend a devrel budget at review, or what to cut first when the budget shrinks - even if they only say "we spend too much on conferences". Not the metrics framework (samber/developer-relations-skills@devrel-metrics) or one event's ROI (samber/developer-relations-skills@developer-event-sponsorship).
Builds the tracking plan that instruments developer-relations surfaces - docs, blog, repositories, package registries, community venues, and off-web appearances - with an event taxonomy, an identity spine, link-tagging discipline, source-confidence labelling, and funnel views. Use when the user says "devrel tracking plan", "docs analytics", "utm discipline", "event taxonomy for our docs", "our GitHub numbers don't match analytics", "how do we instrument the developer funnel", "join docs traffic to signups", or wants to know why devrel numbers disagree between tools. Instrumentation layer only - which KPIs deserve a target belongs to samber/developer-relations-skills@devrel-metrics.
Benchmarks a competitor's developer relations motion from publicly observable signals - documentation and quickstart quality, open-source repository health, community size and responsiveness, Q&A tag activity, content cadence by format, event presence, hiring signals - and returns a gap plan with a close, ignore or counter verdict per row. Use whenever the user asks for a devrel competitive benchmark, a developer experience comparison, "how do we compare to <competitor> for developers", "what is <competitor> doing in devrel", a community size or content cadence comparison, or a docs comparison against rivals - even if they only say "why do they get more developers". Not for measuring your own program alone - use samber/developer-relations-skills@devrel-metrics.
Maps the developer journey for one audience segment - discovery, trial, adoption, contribution, advocacy - as a stage-by-stage table where each stage carries an exit event, a named owner, cited friction evidence and one signal, and names the single leak worth fixing next. Use whenever someone asks what their developer journey looks like, wants a developer adoption funnel or journey map, asks why developers try the product but never reach production, where adoption drops off, who owns each step of developer experience, or how developers become contributors - even if they only say "we lose people somewhere". Not the metrics framework - use samber/developer-relations-skills@devrel-metrics.