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Found 65 Skills
Printing Press CLI for Google Ads. Google Ads API for account discovery, GAQL reporting, campaigns, budgets, assets, conversions, audiences, planning,...
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", or when the user wants to improve click-through rate on existing ads.
Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads account to query campaigns or retrieve reporting metrics using natural language.
Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, login_customer_id issues, and DEVELOPER_TOKEN_NOT_APPROVED. Use this skill when: - The user asks how to get started with the Google Ads API. - The user needs to set up Google Ads credentials or developer tokens. - The user wants to write a quickstart/example script for Google Ads. - The user encounters errors like USER_PERMISSION_DENIED or DEVELOPER_TOKEN_NOT_APPROVED.
Diagnoses Google Ads account performance issues such as conversion loss (value or volume), low lead flow/volume, and lost impression share (opportunities) due to ad rank, bids, or budgets. Use when troubleshooting sudden performance drops, analyzing campaign impression share metrics, investigating low lead flow, or searching for bidding and budget constraints. Don't use for setting up new campaigns, uploading conversion events directly, or general Google Mobile Ads SDK integration issues (use gma-android-integrate instead).
When the user wants to analyze Google Ads performance by device, geography, day of week, hour of day, or any combination of these dimensions. Also triggers on 'device performance', 'mobile vs desktop', 'bid adjustments', 'geo performance', 'location targeting', 'dayparting', 'ad schedule', 'hourly performance', 'device modifiers', 'geo bid adjustments', 'best time to run ads', 'location exclusions', or 'campaign splits by device or geo'. For full campaign structure see google-ads-search. For Smart Bidding see google-ads-bidding.
When the user wants help with Google Ads attribution models, data-driven attribution, attribution windows, cross-channel attribution, how attribution affects Smart Bidding, multi-touch conversion paths, or understanding which campaigns are actually driving conversions. Triggers on 'attribution', 'attribution model', 'data-driven attribution', 'last click attribution', 'assisted conversions', 'conversion window', 'multi-touch', 'attribution model comparison', 'first click attribution', 'credit allocation', or 'which campaign is driving conversions'. For conversion tracking setup see google-ads-conversion-tracking. For Smart Bidding strategy see google-ads-bidding.
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
Expert guidance for Google Ads Script development including AdsApp API, campaign management, ad groups, keywords, bidding strategies, performance reporting, budget management, automated rules, and optimization patterns. Use when automating Google Ads campaigns, managing keywords and bids, creating performance reports, implementing automated rules, optimizing ad spend, working with campaign budgets, monitoring quality scores, tracking conversions, pausing low-performing keywords, adjusting bids based on ROAS, or building Google Ads automation scripts. Covers campaign operations, keyword targeting, bid optimization, conversion tracking, error handling, and JavaScript-based automation in Google Ads editor.
When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube ads."
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
Query Google Ads campaigns, ad groups, keywords and spend via the Google Ads API (GAQL searchStream). Use when the user mentions Google Ads, ad campaigns, ad spend / cost, impressions / clicks / conversions on ads, or campaign performance.