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Found 6 Skills
Implements complete GTM tracking including dataLayer events in code and GTM configuration via API. Use when users need to "implement GTM tracking", "add dataLayer events", "create GTM variables and tags", "set up CTA tracking", "implement event tracking", or want to execute a tracking plan. Handles both code implementation (dataLayer.push) and GTM container configuration (variables/triggers/tags) automatically via API. Supports incremental updates and framework-specific patterns (React, Next.js, Vue, etc.).
Compares current live GTM container against last known state from gtm-implementation-log.json. Shows what tags, triggers, and variables have been added, deleted, or modified since the last skill run. Read-only, no changes made. Prevents accidentally overwriting manual GTM changes. Trigger on - "what changed in GTM", "gtm diff", "check for manual changes", "gtm drift", "what's different in my container", "has anything changed".
Generates GTM implementation documentation, reporting impact analysis, GA4 report configurations, and stakeholder summaries. Use when users need to "document GTM implementation", "what reports can I build", "create event schema docs", "generate stakeholder summary", "analyze reporting impact", or want to understand business value of tracking data. Creates technical documentation, suggests GA4 explorations, defines remarketing audiences, and translates technical events into business insights.
This skill should be used when the user asks to "set up GTM", "install pixels", "configure tracking codes", "tag management", or mentions Google Tag Manager, Meta Pixel, or conversion tracking implementation. Creates precise, technical implementation plans for tracking tags.
Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data. Use when the user wants to set up, fix, or evaluate analytics tracking (GA4, GTM, product analytics, events, conversions, UTMs). This skill focuses on measurement strategy, signal quality, and validation— not just firing events.
Comprehensive Google Tag Manager guide covering container setup, tags, triggers, variables, data layer, debugging, custom templates, and API automation. Use when working with GTM implementation, configuration, optimisation, troubleshooting, or any GTM-related tasks.