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Found 13 Skills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
Create compelling free offers that attract your ideal customers. Use when building email lists, generating leads, or creating entry points for your audience.
Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.
Create high-converting lead magnets that generate email subscribers. Supports checklists, templates, swipe files, mini-courses, and guides with landing page copy.
Create lead magnets and gated content to capture email subscribers and leads. Use when asked to design checklists, templates, calculators, mini-courses, whitepapers, or other downloadable content offers. Trigger phrases: "lead magnet", "gated content", "email capture", "content offer", "free download", "checklist", "template", "whitepaper", "swipe file", "content upgrade", "opt-in offer".
Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.
This skill should be used when the user asks to "create a lead magnet", "build a freebie", "PDF download", "checklist", "swipe file", "resource guide", or mentions lead magnets, opt-in incentives, or downloadable assets. Creates high-value lead magnets that convert and build trust.
Design high-converting lead magnets and entry points with opt-in mechanisms, traffic strategies, and segmentation.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Lead generation system using quiz/assessment funnels (Scorecard Marketing). Use when creating landing pages for lead generation, quiz funnels, online assessments, questionnaires that qualify leads, or any "lead magnet" that collects data while providing value. Based on Daniel Priestley's methodology that converts 30-50% vs 3-10% for traditional PDF lead magnets.
Content marketing strategist and creator covering blog posts, articles, whitepapers, case studies, ebooks, podcasts, webinars, infographics, and content calendars. Use when the user wants to plan content strategy, create a content calendar, write blog posts, develop thought leadership content, plan a podcast, create lead magnets, write case studies, or develop any content marketing assets. Also triggers for content pillars, editorial calendar, content repurposing, content distribution, or content ROI measurement.
7 key LinkedIn success factors and campaign takeaways. Use as a checklist before launching LinkedIn campaigns or reviewing campaign performance.