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Found 30 Skills
Use this skill when defining ideal customer profiles, building scoring models, identifying intent signals, or qualifying leads. Triggers on lead scoring, ICP definition, scoring models, intent signals, MQL, SQL, lead qualification, BANT, and any task requiring lead prioritization or qualification framework design.
Builds a custom lead scoring model for a business. Takes ICP definition, historical win/loss data, CRM export. Analyzes which attributes correlate with closed-won deals. Generates lead-scoring-model.md with scoring dimensions, point values, thresholds, CRM implementation guide, and validation methodology. Can also score a batch of current leads against the model.
Complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories. Use when building enrichment workflows, setting up Clay tables, or maximizing data quality.
ActiveCampaign platform help — marketing automation and CRM for email, SMS, WhatsApp, landing pages, and sales pipelines. Use when building marketing automations, configuring CRM pipelines and deals, setting up lead scoring, creating landing pages or forms, managing email campaigns with A/B testing and conditional content, or working with the ActiveCampaign API. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), email tracking strategy (use /sales-email-tracking), or lead scoring strategy (use /sales-lead-score).
Interpret buying signals and prioritize accounts for outreach. Use when analyzing intent data, prioritizing accounts, reading buying signals, tracking job changes, using intent topics, scoring leads, deciding who to contact first, or building signal-based outreach workflows. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), or general Apollo platform help (use /sales-apollo).
This skill should be used when the user asks to "set up lead scoring", "create customer journeys", "marketing automation", "behavioral scoring", or mentions lead scoring, customer journey mapping, or marketing automation. Creates strategic lead scoring and journey automation systems that nurture prospects and identify sales-ready leads.
Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.
Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.
Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria
Use when building or fixing B2B pipeline. Revenue-aligned demand generation with lead types, funnel design, conversion paths, scoring/routing, attribution, ABS motions, and compliance.
B2B sales - cold outreach, lead scoring, pipeline metrics, MEDDIC/BANT qualification, discovery calls, and demos. Use when writing cold emails, scoring leads, running pipeline reviews, or preparing for sales calls.
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.