Loading...
Loading...
Found 2 Skills
Design push notification and messaging strategies including channel selection, timing optimization, personalization, and fatigue management. Use this skill when the user needs to improve notification engagement, reduce opt-out rates, plan multi-channel messaging, or A/B test notification content — even if they say 'our push open rates are low', 'users are unsubscribing', 'when should we send notifications', or 'which channel to use for alerts'.
Mobile and web push notification strategy — opt-in optimization, rich push, segmentation, timing, frequency capping, deep linking, A/B testing, and analytics. Covers strategy and implementation across Braze, OneSignal, Airship, Firebase/FCM, Customer.io, Klaviyo, Iterable, and MoEngage. Use when designing push notification strategy, improving push opt-in rates, building push campaigns, choosing a push provider, or optimizing push engagement. Do NOT use for in-app messages (use /sales-in-app-messaging), email marketing (use /sales-email-marketing), SMS/WhatsApp messaging (use /sales-braze or platform-specific skill), or cold outbound (use /sales-cadence). For Braze-specific help, use /sales-braze. For Customer.io-specific help, use /sales-customerio.